Rolex opened the week with headline news of its own, announcing a new charity auction set for October that immediately reinforced its position at the center of watch-market and auction coverage. Cartier answered with momentum of its own, as revived attention around its Roadster line combined with continued U.S. retail prominence to keep the maison highly visible.
Patek Philippe held firm as one of the strongest names in the latest watch-market roundup, while Omega kept appearing alongside Rolex and Cartier in U.S. retailer updates. Tudor picked up fresh media attention for new releases paired with a strong American retail footprint, and Audemars Piguet continued to dominate secondary-market discussion. Geneva Watch Days delivered real news for two brands in particular: Breitling unveiled a special Navitimer and a revived Air Racer bracelet, while Oris drew its own wave of coverage from new releases at the same event. TAG Heuer, meanwhile, kept its status as a core mono-brand boutique partner in the American luxury-watch market, and Panerai stayed in the conversation through September launch and retail activity.
Collectively, the week underscores a category firing on all cylinders — from auction headlines and flagship releases to Geneva Watch Days debuts — with the Swiss establishment names still setting the pace for American collectors.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | R | Rolex | 94.8 | +0% |
| 2 | C | Cartier | 92.3 | +0% |
| 3 | P | Patek Philippe | 90.1 | +0% |
| 4 | O | OMEGA | 87.6 | +0% |
| 5 | T | Tudor | 85.2 | +0% |
| 6 | A | Audemars Piguet | 82.7 | +0% |
| 7 | O | Oris | 77.9 | +0% |
| 8 | P | Panerai | 72.8 | +0% |