DARTY +0%APPLE +2.7%POKÉMON GO +0%SAP +21.8%BNP PARIBAS +5.4%WIDILO +0%SPOTIFY +2.6%BOOKING +25.2%MESSIKA +18.3%COINBASE +5.4%KÉRASTASE +3.3%KARMINE CORP +0%LEBONCOIN +5.5%HARIBO +0%NETFLIX +0.2%UBER EATS -0.3%LE MONDE +1.6%PARIS SAINT-GERMAIN +0%BPIFRANCE +0%CHANEL PARFUMS +0%MICROSOFT XBOX +0%ZARA +21.3%HERMÈS +30.2%ORANGE -1.3%L'ORÉAL +2.7%ROLEX -0.1%FORUM DES HALLES +0%EUROPCAR +3.1%MASSILLON +0%FRANCE THALASSO +0%ROLEX -1.1%CERAVE +0%FNAC DARTY +0%LOUIS VUITTON -1.4%CBRE +0%IKEA +1%GRAND THEFT AUTO 6 +0%ACCOR -1.7%AXA +4.6%MONDELEZ +0%LEROY MERLIN +1.1%AIR FRANCE -2%DECATHLON +6.4%COINBASE -0.1%PARIS SAINT-GERMAIN +2.4%PEUGEOT +0%AXA +3.8%ARKOPHARMA -1.8%LELYNX.FR +0%BINANCE +0.5%LEDGER +0%VOYAGES E.LECLERC +0%CHANEL +0.5%VINTED -0.1%HEINEKEN FRANCE +0%ACCOR ARENA +2.6%RENAULT +5.9%UBER EATS -0.8%STÉPHANE PLAZA IMMOBILIER +0%NVIDIA -3.2%APPLE -0.4%IKEA +3.6%NETFLIX -0.7%GOOGLE +19.9%ORANGE +3.4%RAY-BAN +3.9%QUICK +3.3%AMAZON -1.3%H&M +0%MCDONALD'S -1.6%REVOLUT -1%RHODE +22.8%DECATHLON -1.5%ROCHE BOBOIS +0%RENAULT +2.9%SHEIN +0%SCHNEIDER ELECTRIC +0%SHEIN +13.1%E.LECLERC +0.6%BOURSOBANK -2%ROBOROCK +2.8%LES PETITS CULOTTÉS +0%LEDGER -3.4%COOPÉRATIVE U +0%TESLA -1.4%VISA +3.1%FNAC +1.5%LIME -0.6%STARBUCKS -1.9%ADIDAS +3.4%OMNES EDUCATION +0%MISTRAL AI +2.9%GENERALI +0%NETFLIX -3.2%AYVENS +0.7%NEXITY -3.9%BEACHCOMBER TOURS +0%ORANGE -5.9%LE JACQUARD FRANÇAIS +32.5%SANYTOL +32%VALEO -4.9%BOUYGUES TELECOM -5.9%FRANCE UNIVERSITÉS +0%OPENCLASSROOMS +0%BASIC-FIT +0%MGEN +2.1%MYPROTEIN -0.5%DARTY +0%APPLE +2.7%POKÉMON GO +0%SAP +21.8%BNP PARIBAS +5.4%WIDILO +0%SPOTIFY +2.6%BOOKING +25.2%MESSIKA +18.3%COINBASE +5.4%KÉRASTASE +3.3%KARMINE CORP +0%LEBONCOIN +5.5%HARIBO +0%NETFLIX +0.2%UBER EATS -0.3%LE MONDE +1.6%PARIS SAINT-GERMAIN +0%BPIFRANCE +0%CHANEL PARFUMS +0%MICROSOFT XBOX +0%ZARA +21.3%HERMÈS +30.2%ORANGE -1.3%L'ORÉAL +2.7%ROLEX -0.1%FORUM DES HALLES +0%EUROPCAR +3.1%MASSILLON +0%FRANCE THALASSO +0%ROLEX -1.1%CERAVE +0%FNAC DARTY +0%LOUIS VUITTON -1.4%CBRE +0%IKEA +1%GRAND THEFT AUTO 6 +0%ACCOR -1.7%AXA +4.6%MONDELEZ +0%LEROY MERLIN +1.1%AIR FRANCE -2%DECATHLON +6.4%COINBASE -0.1%PARIS SAINT-GERMAIN +2.4%PEUGEOT +0%AXA +3.8%ARKOPHARMA -1.8%LELYNX.FR +0%BINANCE +0.5%LEDGER +0%VOYAGES E.LECLERC +0%CHANEL +0.5%VINTED -0.1%HEINEKEN FRANCE +0%ACCOR ARENA +2.6%RENAULT +5.9%UBER EATS -0.8%STÉPHANE PLAZA IMMOBILIER +0%NVIDIA -3.2%APPLE -0.4%IKEA +3.6%NETFLIX -0.7%GOOGLE +19.9%ORANGE +3.4%RAY-BAN +3.9%QUICK +3.3%AMAZON -1.3%H&M +0%MCDONALD'S -1.6%REVOLUT -1%RHODE +22.8%DECATHLON -1.5%ROCHE BOBOIS +0%RENAULT +2.9%SHEIN +0%SCHNEIDER ELECTRIC +0%SHEIN +13.1%E.LECLERC +0.6%BOURSOBANK -2%ROBOROCK +2.8%LES PETITS CULOTTÉS +0%LEDGER -3.4%COOPÉRATIVE U +0%TESLA -1.4%VISA +3.1%FNAC +1.5%LIME -0.6%STARBUCKS -1.9%ADIDAS +3.4%OMNES EDUCATION +0%MISTRAL AI +2.9%GENERALI +0%NETFLIX -3.2%AYVENS +0.7%NEXITY -3.9%BEACHCOMBER TOURS +0%ORANGE -5.9%LE JACQUARD FRANÇAIS +32.5%SANYTOL +32%VALEO -4.9%BOUYGUES TELECOM -5.9%FRANCE UNIVERSITÉS +0%OPENCLASSROOMS +0%BASIC-FIT +0%MGEN +2.1%MYPROTEIN -0.5%
Innovation

Nvidia sets the pace as the PC hardware battle intensifies in France

October 23, 2026

“Between the launch of the RTX Spark, Microsoft's response in gaming and the smartphone offensives of Apple and Samsung, the French tech sector is living a dense week in which hardware and artificial intelligence are now advancing hand in hand.”

Summary

In Paris, it was Nvidia that set the tone for the week. The announcement of the RTX Spark, presented as the new benchmark for laptops running on embedded intelligence, immediately captured the attention of editorial teams specializing in computer hardware. The California-based manufacturer no longer merely supplies chips: it now sets the timetable for an entire industry, from laptop makers to publishers of professional software. The announcement comes at a fortunate moment, just a few days before the Paris Games Week 2026, when the eyes of the French general public are already turning to new video game and hardware releases. In this climate, every player in the sector is trying to position itself in Nvidia's wake, proof that the brand now dictates the rhythm of all tech news in France.

Details

Microsoft was quick to respond on its own ground, that of mainstream video gaming. Announcements around new Xbox controllers and upcoming titles have placed the Redmond-based firm back at the center of French gaming conversations, just a stone's throw from the Paris gaming showcase. For its part, Apple chose the smartphone arena to assert itself: the iPhone Duo and the iPhone 18 Pro, now open for pre-order in France, dominate comparison reviews and the symbolic waiting lines outside specialized stores. Samsung refuses to leave the field open and fires back with the Galaxy S26 Ultra and the Z Fold 8, two devices that fuel the usual match between the two giants, while the Korean brand also promotes its anti-theft features to reassure French buyers. Asus, meanwhile, is riding the wave opened by Nvidia directly: present in the PC area of the Paris Games Week, the Taiwanese manufacturer is unveiling its own versions of the RTX Spark, confirming that the hardware battle is being fought as much on retailers' shelves as on trade show stands. HP follows a comparable trajectory, cited in the wake of the new Windows ecosystem powered by Nvidia and visible in the hardware discussions surrounding the Paris show. On the software and enterprise side, ServiceNow has made a strong move with the launch of Arc, an agent designed to automate the tasks of IT departments, in direct partnership with Nvidia. This alliance illustrates how the subject of automation is now making its way into large French companies. Google, for its part, has chosen a more institutional approach: the group is partnering with France Travail to multiply workshops and digital certifications, an initiative that speaks directly to employment and training in France. Mistral AI continues to hold its own against the American giants, with several model launches that have concentrated most of France's AI news since early October. Finally, OpenAI remains an unavoidable player of the period, driven by discussions around GPT-6 and new ChatGPT features, which continue to fuel debates about the future of conversational assistants.

Key Findings
  1. 1The announcement comes at a fortunate moment, just a few days before the Paris Games Week 2026, when the eyes of the French general public are already turning to new video game and hardware releases.
  2. 2Finally, OpenAI remains an unavoidable player of the period, driven by discussions around GPT-6 and new ChatGPT features, which continue to fuel debates about the future of conversational assistants.
  3. 3In Paris, it was Nvidia that set the tone for the week.
  4. 4The announcement of the RTX Spark, presented as the new benchmark for laptops running on embedded intelligence, immediately captured the attention of editorial teams specializing in computer hardware.
  5. 5The California-based manufacturer no longer merely supplies chips: it now sets the timetable for an entire industry, from laptop makers to publishers of professional software.

Conclusion

In the end, this sequence paints a French technology landscape torn between two dynamics. On one hand, hardware is regaining momentum, driven by Nvidia, Asus, HP, Apple and Samsung, in an innovation race that promises to be decisive before the year-end holidays. On the other, software and artificial intelligence are pursuing their quiet rise, with Mistral AI, OpenAI, ServiceNow and Google each investing in a different angle: enterprise, general public, employment. Microsoft, straddling gaming and cloud, confirms its ability to occupy every front at once. Above all, this week serves as a reminder: in France, the boundary between hardware and software is fading, and the same names keep coming back, whatever angle is chosen.