Summary
Lufthansa has significantly shaped the debate in the travel industry today. Amid new fare issues, an autumn roadshow and a renewed debate over ticket prices, the Kranich group remains the undisputed topic of conversation in German air travel. Hardly any other company is currently able to link price debates and brand presence so skillfully. Anyone talking about air travel from Germany today simply cannot get around Lufthansa.
Details
At the same time, the hotel sector is seeing a real wave of expansion: B&B Hotels announced today that it has, for the first time, passed the 250-hotel mark in Germany. This milestone firmly establishes the budget hotel chain as a permanent part of the German hotel landscape and shows just how strongly the segment of price-conscious accommodation is currently growing. Almost at the same time, Leonardo Hotels is making headlines with the takeover of several properties in Germany, underlining the ongoing consolidation pressure in the market. Meanwhile, Scandic Hotels' market entry in Freiburg shows that Scandinavian chains are also deliberately expanding into mid-sized German cities rather than focusing solely on metropolitan areas. Among travel organizers, TUI is already preparing for the cold season with new winter bookings and a stronger own-brand strategy, while alltours is bringing the travel highlights for 2026/27 live to the stage with a nationwide autumn roadshow. This format shows how much traditional operators are once again focusing on personal contact with customers and sales partners. DERTOUR is responding with a strategic restructuring of its hotel and tourism operations, signaling that even established groups must adapt their internal structures to changing market conditions. In mobility, Europcar and Enterprise Rent-A-Car, meanwhile, are engaged in a quiet duel over the best area coverage. Europcar is opening a new station in Bremen-Neustadt and further expanding its German network, while Enterprise is scoring with a broad range of cars, SUVs and vans and positioning itself as a flexible alternative for all kinds of travel purposes. Not to be forgotten is Eurowings, which made clear at the end of September, with a significant expansion of its winter flight schedule, that demand for domestic and European short-haul flights remains unbroken even in the colder season.
- 1At the same time, the hotel sector is seeing a real wave of expansion: B&B Hotels announced today that it has, for the first time, passed the 250-hotel mark in Germany.
- 2Lufthansa has significantly shaped the debate in the travel industry today.
- 3Amid new fare issues, an autumn roadshow and a renewed debate over ticket prices, the Kranich group remains the undisputed topic of conversation in German air travel.
- 4Hardly any other company is currently able to link price debates and brand presence so skillfully.
- 5Anyone talking about air travel from Germany today simply cannot get around Lufthansa.
Conclusion
All in all, today shows an industry in transition to the winter season, where expansion, takeovers and price discussions are taking place at the same time. While airlines such as Lufthansa and Eurowings are adjusting their capacities and fares, hotel chains such as B&B Hotels, Leonardo Hotels and Scandic continue to expand their networks, and organizers such as TUI, alltours and DERTOUR are repositioning themselves for the coming months. For travelers, this means a larger range of offers alongside fiercer competition for attention and price, a contest that is likely to intensify further by the end of the year.