Summary
Two major players are now squaring off head-to-head in the English conversation industry. The large-scale campaign DMM英会話 launched in October is an aggressive move aimed at re-engaging users who have long paused their studies, and its strategy of reactivating dormant members is clearly visible. In response, ネイティブキャンプ英会話 has also rolled out a special autumn campaign, focusing on attracting new members. The moves of both companies cannot be viewed in isolation; they reflect how the battle for market share across the online English conversation market has sharply intensified as autumn, a peak period for learning demand, arrives. This tug-of-war over prices and perks benefits users, but for each company's revenue structure it signals the start of a long and grueling contest of endurance.
Details
Following this heated English conversation battle, specialized educational institutions are also gaining presence. On Cafetalk, the autumn sales initiative launched by Hapa英会話 is drawing learners' attention, and there are signs that its ripple effects are spreading to individual lesson platforms. In the certification field, TAC has begun accepting new enrollments for its 情報処理安全確保支援士 course, a move grounded in growing corporate demand for cybersecurity personnel. At the same time, the designation of AVILEN's E資格 course as eligible for the government subsidy program lowers the financial barrier for learners. It stands as a symbolic example of how the national push to develop AI-related talent has taken concrete shape as policy. Since being designated for subsidies carries a direct impact on enrollment for educational institutions, similar moves may spread to other courses. Activity in high school education is also not slowing down. 飛鳥未来きずな高校 announced intensive on-campus schooling from October 6 to 9, 2026, once again highlighting the flexible learning style unique to correspondence high schools. 履正社高等学校 announced that it will hold an information session on October 18 for its International Liberal Arts Course, scheduled to open in April 2027, reflecting a trend toward earlier school selection with an eye on several years ahead. In the individual tutoring field, 栄光の個別ビザビ has opened a new course for private junior and senior high school students, aiming to accurately capture the demand created as competition for entrance exams grows earlier. Looking at corporate training, 日本デジタル経営パートナーズ has begun accepting applications for its IT Coordinator certification training, seeking to tap into the demand for workforce development driven by companies' DX initiatives. Furthermore, TCJ日本語総合研究所 has newly launched WEB mock exams for registered Japanese language teachers, suggesting the emergence of a test-preparation market ahead of the Japanese language teacher examination, which is moving toward becoming a national qualification.
- 1Two major players are now squaring off head-to-head in the English conversation industry.
- 2The large-scale campaign DMM英会話 launched in October is an aggressive move aimed at re-engaging users who have long paused their studies, and its strategy of reactivating dormant members is clearly visible.
- 3In response, ネイティブキャンプ英会話 has also rolled out a special autumn campaign, focusing on attracting new members.
- 4This tug-of-war over prices and perks benefits users, but for each company's revenue structure it signals the start of a long and grueling contest of endurance.
- 5Following this heated English conversation battle, specialized educational institutions are also gaining presence.
Conclusion
Taken together, today's education market shows that movements with distinctly different levels of momentum are advancing simultaneously along three axes: language, certification, and school education. In language, the campaign race is intensifying the competition to win customers, while in certification, demand is expanding in step with national policy through subsidy programs and newly opened courses. In school education, new course launches and in-school schooling plans aimed at several years ahead are being steadily announced, encouraging students and parents to make long-term choices. Autumn is a season when the start of learning and career planning timing tend to overlap, so it is no coincidence that educational institutions are simultaneously rolling out their initiatives during this period. Going forward, the effectiveness of these campaigns and the application status for subsidized courses are likely to shape the balance of power in the education market from next year onward.