ASUS is dominating the handheld conversation right now, with preorders opening for the ROG Xbox Ally X20 alongside a broader OLED handheld push and a limited-edition ROG 20th Anniversary bundle that has gamers and retailers buzzing simultaneously. The launch has effectively reset expectations for what a premium handheld should cost and include, forcing rivals to react in real time.
Acer isn't standing still either, riding fresh Predator hardware news into the same cycle that Nvidia just fueled by confirming an October launch window for RTX Spark-powered AI PCs, a move that ties Acer's roadmap directly to the next wave of portable gaming silicon. MSI is capitalizing on that same momentum from a different angle, showing up repeatedly in head-to-head handheld and gaming-laptop comparisons where shoppers are weighing price against raw performance. Razer, meanwhile, has shifted the spotlight toward peripherals by rolling out its new Reclusa keyboard, a launch that reintroduces the brand into a conversation usually dominated by laptops and consoles. Lenovo picked up unexpected visibility this week too, surfacing in active U.S. electronics deal roundups next to other major PC makers rather than through a standalone announcement. SteelSeries kept its name circulating through a fresh press cycle centered on gaming audio and accessories, while ASUS separately continues to draw attention through its Zenfone and ROG Phone pages, keeping the brand woven into the wider American phone discussion as well as the handheld one.
Taken together, the hardware cycle right now is being driven less by a single blockbuster and more by a cluster of overlapping launches — handhelds, AI-ready chips, and peripherals all landing at once — with ASUS's dual presence at the top of the category underscoring just how much ground the brand is currently covering.
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | A | AMD | 80.8 | +0% |
| 2 | R | Razer | 70.4 | +0% |
| 3 | S | SteelSeries | 66.8 | +0% |
| 4 | A | ASUS | 58.4 | +0% |