Retiree Protocol Shakes Up the Insurance Agenda

The most striking development in the insurance sector today came from SGK: Thanks to the protocol signed with Türkiye Sigorta, retirees can now access supplementary health insurance at discounted rates. This step reinforces the company's identity not just as a state-supported player, but also as a social policy partner reaching broad segments of the public. With the protocol's announcement, search traffic for pension and health insurance is expected to rise. On the profit front, however, the picture tells a completely different story. Anadolu Sigorta's billion-lira profit figure and the substantial dividend that followed have reignited debates over the sector's premium production. Türkiye Hayat Emeklilik repeated a similar success story with its strong results in private pension (BES) operations. These two are practically racing each other in the profitability rankings, and AgeSA, frequently mentioned in the same assessments, has become the third leg of this competition. On claims payment speed, Allianz Türkiye made an ambitious move, announcing it has shortened payment times for motor claims, aiming to win the trust of its car insurance customers. This communication strategy prompted AXA Sigorta to respond in kind, sharing its performance figures in motor and traffic lines to compete. On the digital front, Mapfre Sigorta is winning over young, tech-savvy customers by highlighting its mobile app and group health insurance packages. In campaigns, MetLife Türkiye announced new BES and supplementary health insurance offers, while Unico Sigorta gained brief but effective visibility by sharing an award it received for its UniMap project. Aksigorta, positioned at the end of the list, is not going unnoticed by consumers comparing options, thanks to its health insurance campaigns. In short, in today's insurance world, state-backed social protocols and companies' profit and claims performance are deeply intertwined.