Summary
Turkey's first stop in the search for a home has not changed: Sahibinden. With the listing festival it organized, the platform has revitalized listing flow in both the second-hand and new-home segments and has pulled ahead of its rivals in keeping users on the site. This festival is not just a marketing move; it has also prompted agents and individual sellers to keep their listings up to date, and the site's daily freshness rate appears to have risen as a result. This further cements the platform's position as the first address clicked by millions of users looking for a home.
Details
But the players behind are not standing still. Hepsiemlak increased its number of active listings between September 9 and 12, and with its real estate news section it has built a user base that follows the sector agenda, not just listings. This strategic move is turning the platform from a simple listing board into a 'real estate media' brand. Emlakjet, meanwhile, stands out with its price trend pages alongside current home listings. Users now ask not only 'where is there a house?' but also 'where are prices heading?', and Emlakjet responds directly to this need. Hürriyet Emlak continues to maintain high visibility by preserving its established brand power, and the brand pages and listing indexes provided by the large media group keep its long-standing user base active. Emlak Sepette has drawn attention recently with its live listings page and popular listings section, while it struggles to stand out among mid-segment players. Zingat maintains its long-standing recognition across Turkey and remains a memorable name in current searches, but faces the risk of being overshadowed by rivals pursuing a more aggressive content strategy. Daire.net has emerged as a niche but active source with current listing examples dated September 12, showing that it holds a small but stable share among the bigger players. Birlik İlan, by keeping its agent-focused portfolio pages current, presents a network favored by professional real estate consultants, which makes it stronger on the B2B side than with individual users. İlanım Sahibinden, though overshadowed by its parent brand, continues to address a specific audience with its Sahibinden-focused listing flow. Sahibi Gelsin, at the end of the list, still has limited recognition across Turkey despite keeping its listings current, once again showing how high the trust and habit barrier created by large brands can be.
- 1Hepsiemlak increased its number of active listings between September 9 and 12, and with its real estate news section it has built a user base that follows the sector agenda, not just listings.
- 2Daire.net has emerged as a niche but active source with current listing examples dated September 12, showing that it holds a small but stable share among the bigger players.
- 3Birlik İlan, by keeping its agent-focused portfolio pages current, presents a network favored by professional real estate consultants, which makes it stronger on the B2B side than with individual users.
- 4Turkey's first stop in the search for a home has not changed: Sahibinden.
- 5With the listing festival it organized, the platform has revitalized listing flow in both the second-hand and new-home segments and has pulled ahead of its rivals in keeping users on the site.
Conclusion
Looking at the overall picture, the real estate listings market is no longer defined solely by the question of 'who publishes the most listings.' Content richness, brand trust and user experience have also become decisive factors. While Sahibinden's leadership remains unchallenged, the news- and trend-focused strategies of Hepsiemlak and Emlakjet are igniting serious competition for second place in the period ahead. The survival of niche players, meanwhile, is proof that the market remains open to different user segments.