Summary
Migros Sanal Market's discount packages, announced one after another throughout September, once again showed where consumers are directing their shopping in fast grocery delivery. The habit of ordering to the door instead of going to the supermarket shelf is no longer just a convenience; it has become an inseparable part of everyday budget planning, and Migros stands out as the most concrete example of this shift. At the same time, the second-hand market is also drawing attention. Across a wide range of categories, from beach products to clothing, the share of second-hand shopping has grown noticeably, painting a new picture of how consumers manage their price sensitivity.
Details
The rivalry has become most intense in cargo and logistics. Trendyol retained its title as the market's largest player in terms of package volume, while Hepsiburada showed that it is not falling behind in this race, with its strong share reflected in current logistics data and its visibility at TEKNOFEST. The clash between the two platforms is proof that e-commerce has moved beyond the question of "who sells cheaper" to the question of "who delivers faster." In fashion, LC Waikiki has drawn attention with its autumn office collection and seasonal campaigns, while DeFacto launched its back-to-school campaign to attract customers in the same segment. Both brands share the same goal: to capture a share of consumers' wardrobe budgets during the season change. In the second-hand space, Dolap has become the most visible platform of recent days thanks to its campaign periods and the growing trend toward second-hand shopping, while Letgo remains a name people remember for its earlier moves in the automotive segment. In electronics, Teknosa's financing partnerships and campaign packages have stood out, while Sahibinden, the go-to address for second-hand listings, has continued to be the center of price comparison habits for both vehicles and goods. Meanwhile, Amazon Türkiye became one of the brands directly named in the legal debate over whether platforms can also be held liable when a sold product turns out to be defective. This development shows that the consumer rights issues brought by the growing e-commerce volume have now reached the level of court rulings.
- 1Migros Sanal Market's discount packages, announced one after another throughout September, once again showed where consumers are directing their shopping in fast grocery delivery.
- 2At the same time, the second-hand market is also drawing attention.
- 3Across a wide range of categories, from beach products to clothing, the share of second-hand shopping has grown noticeably, painting a new picture of how consumers manage their price sensitivity.
- 4The rivalry has become most intense in cargo and logistics.
- 5Both brands share the same goal: to capture a share of consumers' wardrobe budgets during the season change.
Conclusion
When all of these pieces come together, the conclusion is clear: e-commerce is no longer a single front but a rivalry playing out simultaneously in at least four different areas. Fast grocery, cargo speed, fashion campaigns, and the second-hand ecosystem may appear independent of one another, but they are in fact different reflections of the same consumer behavior: the search for speed, price, and trust. It is already evident that in the coming days platforms will try to outpace one another along these three factors, and campaign traffic will intensify throughout the autumn.