Summary
Today, Emlakjet is the name everyone is talking about in the real estate world. The report, prepared with Endeksa and offering fresh figures on housing prices, has landed on the desks of everyone who wants to keep a finger on the pulse of the market. The data has moved not only experts but also ordinary citizens thinking about buying or selling a home; comments on the direction of housing prices have been flying across social media and news sites. This picture once again shows that digital platforms are no longer mere tools for publishing listings but have become a decisive voice in the market.
Details
Another name that did not stay in Emlakjet's shadow was TOKİ. Statements on homes renewed through urban transformation projects, along with activity in its for-rent and for-sale projects, made the institution one of the most talked-about structures of the week. Posts at the Ministry level reminded everyone that TOKİ is not only a public institution but also an actor shaping the market. Meanwhile, Hepsiemlak highlighted the user experience with its smart listing features and kept its strong position in real estate journalism; the platform continues to be a reference point for both buyers and sellers seeking trust. On the consultancy front, the rivalry between RE/MAX Türkiye and Coldwell Banker Türkiye heated up; both brands stood out among the institutions named in TSKB's first-half 2026 housing market survey, thanks to their broad office and broker networks. Century 21 Türkiye also strengthened its place among consultancy networks with similar visibility. On another note, Endeksa's August report, published under its own name and independent of its partnership with Emlakjet, sparked debate on its own and once again proved the interest in market data. In project sales, Emlak Konut GYO drew the attention of those looking to buy a home with its interest-free campaign offering three different payment options; this move became one of the most concrete examples of creative financing models developed to persuade buyers in a high-interest environment. Sinpaş kept its brand active with its current project and sales moves, while the corporate real estate platform Zingat made its name known in discussions about the listing market.
- 1Century 21 Türkiye also strengthened its place among consultancy networks with similar visibility.
- 2Today, Emlakjet is the name everyone is talking about in the real estate world.
- 3The report, prepared with Endeksa and offering fresh figures on housing prices, has landed on the desks of everyone who wants to keep a finger on the pulse of the market.
- 4The data has moved not only experts but also ordinary citizens thinking about buying or selling a home; comments on the direction of housing prices have been flying across social media and news sites.
- 5This picture once again shows that digital platforms are no longer mere tools for publishing listings but have become a decisive voice in the market.
Conclusion
By the end of the day, the picture that emerged shows that the real estate sector is no longer moving along a single axis but is stirring simultaneously on several fronts: data, consultancy, public policy and digital platforms. When the reporting power of Emlakjet and Endeksa, the public projects run by TOKİ, the international prestige of consultancy networks and the financing creativity of players such as Emlak Konut GYO come together, it is clear that the housing market had a lively day on both the supply and demand sides. In short, today's real estate agenda mapped out not only prices but also the actors who talk about and shape those prices.