Summary
Today the loudest name on supermarket shelves was A101. The September 23–26 promotional catalog, with its new discount items, drew consumers' attention and reshaped their shopping plans. With the catalog's release, price comparisons spread quickly on social media, showing that promotional products have become a field of competition not only in supermarket aisles but also on screens. A101's move is the clearest proof that the price war in the grocery sector has not slowed down in September.
Details
Many brands outside A101's shadow also wrote their own stories today. Şölen announced its growth plan for the US market and its new brand strategy, strengthening its position in the snack category. This step signaled how a domestic chocolate giant wants to position itself on the international stage. In the diaper segment, Prima and Molfix went head to head. While rising diaper prices strain family budgets, both brands became among the most frequently mentioned names in news about consumer spending. BİM made headlines from two fronts, through both its promotional catalogs and news about working conditions. This showed that the chain is under scrutiny not only for price focus but also for its corporate reputation. Ülker appeared frequently in BİM and ŞOK catalogs and came close to the top in snack searches. The brand's shelf power is evidence of how consumer habits take shape during discount periods. Tarım Kredi Market attracted price-conscious consumers with its catalog for the September 22–28 period, emphasizing a 'huge discount' message, and brought fresh energy to the competition among grocery chains. In beverages, Coca-Cola remained the most consistent brand, staying visible on supermarket campaign pages. Its heavy presence in campaign lists showed that beverage demand remains strong even after the hot days have passed. In cleaning aisles, Bingo stood out in Akakçe's September 2026 shopping data as the most preferred powder detergent brand. This result showed that brand loyalty for household care products remains strong. Finally, Züber introduced its new chocolate family, appealing to consumers looking for healthier snacks and creating a fresh alternative within the category.
- 1Today the loudest name on supermarket shelves was A101.
- 2The September 23–26 promotional catalog, with its new discount items, drew consumers' attention and reshaped their shopping plans.
- 3A101's move is the clearest proof that the price war in the grocery sector has not slowed down in September.
- 4Many brands outside A101's shadow also wrote their own stories today.
- 5Tarım Kredi Market attracted price-conscious consumers with its catalog for the September 22–28 period, emphasizing a 'huge discount' message, and brought fresh energy to the competition among grocery chains.
Conclusion
At the end of the day, the grocery picture once again proved that discount catalogs remain the most powerful tool guiding consumer behavior. When A101's aggressive campaign, Şölen's international move, the price debates ranging from baby care to detergent, and the steady visibility of established brands like Coca-Cola come together, it becomes clear that September was a period of intensifying price and brand competition in the grocery sector. For consumers, this picture shows that when filling their shopping carts, they should pay attention not only to price but also to the strategic moves brands make.