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Retail

New Shopping Mall Frenzy Is Redrawing the Retail Map

October 12, 2026

“Back-to-back shopping mall openings in Ankara and Istanbul are shaking up the retail agenda, while brands from MediaMarkt to Rossmann continue their campaign race at full speed.”

Summary

The wave of shopping mall openings taking place simultaneously in Turkey's two largest cities has become the most striking story in the retail world today. Merkez Ankara AVM opened its doors not with an ordinary launch but with a culture festival, a striking example of how shopping malls are no longer just store corridors but have become venues that invite visitors into an experience. Meanwhile, the new-generation mall whose opening was announced in Istanbul at the same time added a new reference point to the city's shopping map with both its architectural approach and tenant mix, while reinforcing its place on the agenda through its promotional content. The simultaneous activity in both cities is the clearest evidence that investors' appetite for retail real estate has not slowed down.

Details

While the mall openings dominated headlines, brands continued their own campaign battles. MediaMarkt tried to capture the final wave of the back-to-school season with a technology campaign it launched between October 9 and 12. The brand, a favorite of consumers looking for discounts on electronics, managed to achieve a short-term sales boost. Rossmann Türkiye, following a similar strategy, refreshed customer loyalty in the cosmetics and personal care segment with a large campaign and award-winning prize draw held for its 16th founding anniversary. The anniversary emphasis created an organic wave of sharing on social media. Migros made news on two fronts at once: on one side it highlighted its strategic investment in the supply chain with the opening of a meat breeding farm, while on the other it kept competition on the shelves alive with daily price campaigns. This two-way move reflects the chain's effort to stay strong on both the production and retail fronts at the same time. In the home improvement segment, Bauhaus became one of the names standing out in consumer searches during the home renovation season, thanks to its updated catalog and growing digital visibility. In electronics retail, Vatan Bilgisayar was named in news about a competition authority's cartel fine against MediaMarkt, becoming part of the pricing debate in the sector. This development once again showed how delicate the balance of competitive dynamics in the electronics retail market is. Florentia Village entered the radar of outlet shoppers with brand mix news ahead of its upcoming opening, while ŞOK continued to be one of the essential addresses for budget-friendly shopping in daily consumption with its updated weekly catalog. The chain's weekly product renewal strategy regularly draws a broad audience that follows market catalogs into its stores.

Key Findings
  1. 1MediaMarkt tried to capture the final wave of the back-to-school season with a technology campaign it launched between October 9 and 12.
  2. 2Rossmann Türkiye, following a similar strategy, refreshed customer loyalty in the cosmetics and personal care segment with a large campaign and award-winning prize draw held for its 16th founding anniversary.
  3. 3The wave of shopping mall openings taking place simultaneously in Turkey's two largest cities has become the most striking story in the retail world today.
  4. 4The simultaneous activity in both cities is the clearest evidence that investors' appetite for retail real estate has not slowed down.
  5. 5While the mall openings dominated headlines, brands continued their own campaign battles.

Conclusion

The overall picture of the day shows that two parallel stories are advancing simultaneously in Turkey's retail sector: on one side, the new mall wave shaped by large-scale real estate investments, and on the other, the daily competition sustained by brands through campaign and loyalty strategies. While the openings in Ankara and Istanbul carry the potential to redefine city shopping habits in the long run, the campaign tempo of brands, from MediaMarkt to ŞOK, shows that consumers' search for price and experience never stops. It can be said that visitor numbers at the new malls and how quickly campaigns are reflected in sales will be the most important indicators determining the overall course of the sector in the coming weeks.