Bouygues Telecom dominated the operators' promotional news with its B&YOU offers and pricing adjustments. Orange is not far behind, caught up in changes to its plans and the price increases seen across the mobile market.
SFR saw its promotional visibility grow as debates over price hikes and the ongoing acquisition unfolded. Free Mobile keeps its weight in the battle over prices and included services, while Sosh, backed by Orange, stands out with its plan changes. RED by SFR benefits from pricing debates and plan comparison sites, and B&You highlighted its bundles in very recent product communications. Prixtel, La Poste Mobile and NRJ Mobile remain present in October's promotional comparisons, without however taking center stage.
Mobile promotion now plays out mainly on the price front. Price increases are pushing operators to reinvent their offers, and consumers increasingly compare bundles before switching plans.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | B | Bouygues Telecom | 91.1 | -5.9% |
| 2 | O | Orange | 88.7 | -4.7% |
| 3 | B | B&You | 86.9 | +13% |
| 4 | R | RED by SFR | 84.5 | +6.3% |
| 5 | S | Sosh | 82.8 | +0.7% |
| 6 | F | Free Mobile | 80.4 | -6.9% |
| 7 | S | SFR | 77.9 | -13.2% |
| 8 | C | Carrefour Mobile | 75.5 | +0% |
| 9 | A | Auchan Télécom | 73.4 | +0% |
| 10 | P | Prixtel | 70.8 | -2.2% |