ABOUT YOU turned Berlin's Admiralspalast into a courtroom and caused a stir in the fashion industry with its fashion show. Staged under the title of an opera, the production drew attention and made the platform the talk of the month.
Zalando is pushing its own fashion business forward with the AW26 campaign and new partnerships. At the ABOUT YOU show, PUMA, Levi's and Nike presented their collections as brand partners, while H&M is making headlines with a new designer collaboration with Elie Saab. Guess surprises with an eyewear collaboration, Drykorn is celebrating an anniversary with the "Dryconic" capsule collection, and UGG is benefiting from its new collaboration with JW Anderson.
The fashion industry in Germany currently thrives on collaborations and staged experiences through which retailers and brands expand their reach. Those who combine designer partnerships with a tangible experience value are likely to keep customers' attention in the weeks ahead.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | C | CHANEL | 96.9 | +0% |
| 2 | E | Edited | 96.2 | +0% |
| 3 | D | Dior | 95 | +0% |
| 4 | H | H&M | 94.5 | +0% |
| 5 | M | Marcel Ostertag | 93.9 | +0% |
| 6 | G | Gucci | 92.7 | +0% |
| 7 | A | ABOUT YOU | 91.8 | +0% |
| 8 | W | Woolmark | 91.5 | +0% |
| 9 | P | Prada | 90.5 | +0% |
| 10 | Z | Zalando | 89.3 | +0% |
Discover the most talked-about brands in each subcategory.
Women's Handbag Brands
- 1Samsonite94
- 2Akris94
- 3Michael Kors92
Eyewear
- 1Fielmann95
- 2Mister Spex91
- 3Apollo Optik89
Watches
- 1Seiko93
- 2Rolex91
- 3Casio G-Shock88
Underwear, Loungewear & Swimwear
- 1Hunkemöller94
- 2Intimissimi91
- 3Triumph87
Women's, Men's & Kids' Apparel
- 1Zara95
- 2ABOUT YOU94
- 3H&M92
Sportswear & Sneaker Brands
- 1adidas96
- 2Nike95
- 3New Balance92