Germany's eyewear industry currently revolves mainly around technology on the bridge of the nose. The debate over Smart Glasses gained momentum after HateAid filed complaints against Meta Ray-Ban and retailers, and this dispute also draws Oakley into the picture. Meanwhile, Ray-Ban keeps its own brand in the headlines with Ray-Ban Meta and pre-orders for display models.
In the traditional market, the large chains are focusing on growth. Fielmann is investing in an expanded flagship store at the Rhein-Ruhr-Zentrum, while Silhouette is making its own mark on the cityscape with the new House of Silhouette in Hamburg. Mister Spex reports improved earnings, opens premium stores and deepens its partnership with Rodenstock, which remains firmly established as a manufacturer and partner in retail. Apollo-Optik continues to rely on its broad store presence, and Hoya remains a established lens brand in the optical sector.
All in all, the market is being reshaped between brick-and-mortar retail and high-tech eyewear. ZEISS is driving the industry forward with a new leadership message and its strong position in the Vision Care business, while EssilorLuxottica, with its revenue development and growth in Smart Glasses, shows where the journey is likely to go.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | F | Fielmann | 94.7 | +2.2% |
| 2 | M | Mister Spex | 91.3 | +6% |
| 3 | A | Apollo Optik | 88.6 | -0.9% |
| 4 | A | Apollo | 86.8 | +0% |
| 5 | R | Rodenstock | 85.9 | +7.9% |
| 6 | Z | ZEISS | 83.8 | +0% |
| 7 | Z | ZEISS Vision Care | 82.4 | +0% |
| 8 | P | Pro Optik | 79.9 | +0% |
| 9 | E | Eschenbach Optik | 79.8 | +0% |
| 10 | O | Optik Matt | 77.1 | +0% |