Planet Fitness opened October with a fresh fundraising push, a move that signals how the American gym market is leaning on community goodwill and membership loyalty as competition intensifies. At the premium end, Equinox still sets the benchmark for what a recognizable upscale club looks like, while LA Fitness is drawing attention after a recent club renovation and a company press update. Orangetheory is the harder story to ignore: reports of studio closures have put its footprint under scrutiny even as the brand launched its OTconnect platform to keep members engaged. Anytime Fitness and Crunch Fitness keep the mid-market conversation alive, the former through franchise coverage on how operators are adapting to the GLP-1 era and the latter through national debates over gym costs and acquisitions. Further down the list, 24 Hour Fitness remains a familiar national name, EoS Fitness is expanding quickly in certain regions, and Club Pilates shows that boutique studios continue to carve out a significant share of the market.
Taken together, the picture is one of consolidation and reinvention, with legacy chains defending their size while franchise and boutique models compete for the same members' wallets.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | P | Planet Fitness | 95.1 | +3.5% |
| 2 | L | LA Fitness | 91.2 | +2.9% |
| 3 | V | VASA Fitness | 90.2 | +0% |
| 4 | C | Crunch Fitness | 87.9 | +15.5% |
| 5 | O | Orangetheory Fitness | 84.8 | -0.1% |
| 6 | F | F45 Training | 81.7 | +0% |
| 7 | H | HOTWORX | 79.1 | +0% |
| 8 | A | Anytime Fitness | 77.6 | -3.8% |
| 9 | E | Equinox | 74.3 | +3.5% |
| 10 | F | Fitness Connection | 71.4 | +0% |