Cécred set the tone for U.S. haircare this week, as coverage of its UK launch spilled over into renewed social attention around its shampoo and conditioner lineup. Xtressé matched that momentum by rolling out new X3 peptide shampoo-and-conditioner systems within the last week, giving the dermatologist-led brand a sharp jump in recent news.
Dr.Groot is drawing fresh attention after its Allure Best of Beauty win, and that recognition has pushed scalp care back into the center of U.S. beauty conversation. Meanwhile, &honey is widening its American footprint through Ulta, placing its Japanese-inspired haircare rituals in front of a much larger group of shoppers. Mielle's September 29 update to its strengthening line is still generating discussion in October, while AWARE Hair has kept its trichologist-backed, scalp-first message moving through editor coverage from late September into early October. Malibu C's press page points to October coverage focused on curl care and scalp products, and Olaplex continues to surface in prestige haircare reporting tied to October shopping and editorial features.
Redken and Amika round out the picture, with influencer and salon-brand coverage keeping Redken in the textured-hair debate and recent beauty-shopping trend pieces linking Amika to everyday hair routines. Taken together, the week shows scalp health, peptide-based formulas, and textured-hair care driving the headlines more than any single product launch.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | H | Hair Syrup | 92.7 | +19.2% |
| 2 | D | Diane Perfect Beauty | 89.4 | +18.3% |
| 3 | X | Xtressé | 89.4 | +0% |
| 4 | K | K18 | 87.4 | +0% |
| 5 | & | &honey | 86.1 | +1.5% |
| 6 | F | Frodio | 84.7 | +0% |
| 7 | I | It's a 10 Haircare | 82.9 | +0% |
| 8 | P | Pureology | 82.8 | +0% |
| 9 | M | Mielle | 82.3 | +0% |
| 10 | B | Biolage | 80.3 | +0% |