McDonald's keeps its leading position in analyses of the French fast-food market, but it is Burger King that drives the debate with its aggressive campaigns and retro menus.
KFC, which has just changed its general manager in France, continues to expand, while Quick is back in industry conversations thanks to seasonal formats. Subway and Five Guys are cited in price comparisons and in terms of their market presence. On the growth front, Dunkin' is accelerating its expansion and Chopstix is gaining momentum, while Manhattn's Burgers has announced a new Paris location.
Chicken Street still features in maps of snacking and quick-service restaurants. Overall, the picture is of a market where the major chains defend their positions with menus and management changes, while newcomers are gaining ground geographically.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | M | McDonald's | 93.8 | -1.6% |
| 2 | B | Burger King | 91.1 | -2.3% |
| 3 | K | KFC | 88.4 | -2.9% |
| 4 | S | Subway | 85.9 | -1.7% |
| 5 | K | KFC France | 84.6 | +0% |
| 6 | D | Dunkin' | 84 | +0% |
| 7 | Q | Quick | 83.6 | -6.2% |
| 8 | P | Pret A Manger | 82.3 | +0% |
| 9 | C | Chopstix | 82.3 | +0% |
| 10 | O | O'Tacos | 81.2 | +14.9% |