Booking has taken the top spot in travel news, with a noticeable surge in bookings for the Toussaint holiday and reports on artificial intelligence entering travel planning. As Le Monde also stressed, AI has begun to act like a travel guide, and this transformation is directly affecting online travel platforms. Evaneos stands out as one of the most important players in this transformation, while Expedia, with the campaign it launched alongside Atout France and CRT Nouvelle-Aquitaine, has stepped in to support tourism in France. With the ALL Concierge announcement, Accor took a new step in accommodation technology, showing that hotel chains have joined the race for digital services. TUI France frequently made headlines amid the autumn holiday season and the debate over AI. Air France maintains its weight on the airline front with flight demand originating from France and flight search data. Transavia, easyJet and Ryanair kept competition alive on the low-cost airline front with search trends for Paris flights and affordable ticket campaigns. Club Med retained its strong brand in package holidays among travelers who have become more selective.
The French tourism sector is rebalancing the equilibrium between digital intermediaries and traditional players. Travelers' growing selectivity and AI's guiding role will determine the direction in which booking channels take shape next season.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | B | Booking | 97 | +25.2% |
| 2 | A | Air France | 95.4 | +1.3% |
| 3 | S | SNCF | 92.3 | +0% |
| 4 | T | Transavia | 92 | +0% |
| 5 | E | Expedia | 91.5 | +23.3% |
| 6 | S | SNCF Voyageurs | 89.5 | -4% |
| 7 | A | Accor | 89 | +0% |
| 8 | S | SNCF Connect | 87.6 | +0% |
| 9 | E | easyJet | 87.2 | +10% |
| 10 | A | Airbnb | 87.1 | +0% |
Discover the most talked-about brands in each subcategory.
Tour Operators & Cultural Tours
- 1Beachcomber Tours92
- 2Boomerang Voyages92
- 3Jet tours89
Hotel Chains & Resorts
- 1Accor95
- 2B&B HOTELS95
- 3Best Western France93
Online Travel Agencies (OTA)
- 1Voyages E.Leclerc95
- 2Selectour94
- 3TUI France93
Airlines
- 1Air France95
- 2Transavia France95
- 3Transavia93
Car Rental Companies
- 1Europcar96
- 2Hertz93
- 3Avis90