Ruby made headlines in the hospitality news of recent days by opening the doors of its first hotel in France, in Marseille. The move drew wide coverage in local and national media and signaled that a new player is entering the French market.
Accor was once again a defining presence in the opening and hotel barometers published in October. Brands such as Novotel, Mercure, Ibis Styles and Moxy featured both in the group's corporate documents and in news about reopenings and projects in France. B&B HOTELS drew attention both with its new openings and with its redefinition of brand positioning. On the Marriott side, JW Marriott dominated the agenda with openings and repositioning announcements made one after another in early October. Hilton, continuing its openings, was also cited among its new European hotels under the Curio Collection brand, with examples bearing the name of the French market.
The overall picture clearly shows that French hospitality is shaped by the intensive opening and transformation pace of the major chains. Ruby's move in Marseille is a sign that newly entering brands can seriously join this competition. Meanwhile, large groups are continuing to strengthen their positions in both the economy and luxury segments by diversifying their broad portfolios.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | A | Accor | 95.2 | -1.7% |
| 2 | B | B&B HOTELS | 94.9 | +8% |
| 3 | B | Best Western France | 92.8 | +0% |
| 4 | J | JW Marriott | 92.5 | +0% |
| 5 | H | Hilton | 90.7 | +15.1% |
| 6 | L | Louvre Hotels Group | 90.4 | +36.1% |
| 7 | B | B&B HOTELS France | 90.1 | +0% |
| 8 | R | Ruby | 88.8 | +0% |
| 9 | N | Novotel | 87.6 | +8.3% |
| 10 | I | Ibis Styles | 86.6 | +0% |