German online retail is currently once again dominated by Amazon, which remains unchallenged as a marketplace and store benchmark. Close behind is Otto, whose marketplace and shop offerings remain firmly established in e-commerce.
Zalando and ABOUT YOU shape fashion retail: While Zalando, as a fashion store, occupies a strong place in the online retail debate, ABOUT YOU holds its ground in the brand-store segment. In electronics, MediaMarkt is drawing attention with its online store, while Saturn remains top of mind for customers as a major brand-store chain. Decathlon combines store and online business and has a strong presence in Germany; H&M remains relevant in both physical and digital retail. Nike focuses on direct distribution and continues to see strong demand, while Apple convinces with its store and brand presence in online retail.
The overall picture shows a market in which platforms such as Amazon and Otto provide the infrastructure, while fashion and electronics brands compete for customers' favor with their own stores. Physical and online business are merging ever more strongly, and that is precisely where retailers face their biggest challenge in the coming months.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | Z | Zara | 94.4 | +7.8% |
| 2 | A | Amazon | 94.2 | +0% |
| 3 | R | Rituals | 94.2 | +0% |
| 4 | D | Douglas | 91.2 | +32.4% |
| 5 | O | OTTO | 89.3 | +0% |
| 6 | A | Apple | 87.5 | +72.2% |
| 7 | Z | Zalando | 84.7 | +0% |
| 8 | N | Nike | 83.7 | +51.1% |
| 9 | D | Dyson | 81.9 | +0% |
| 10 | L | Lego | 79.7 | +0% |