The German grocery retail market is noticeably reshaping its map: branches of the traditional chain tegut are being taken over by competitors, while EDEKA, REWE and other chains are securing the locations. REWE is using these takeovers and at the same time launching new promotions, with which the group is strengthening its position in grocery retail. EDEKA is countering with current flyers and thereby stays on customers' radar.
In the discount segment, the price war continues unabated. ALDI and Lidl are going head to head with their flyers for price-conscious households, while Kaufland, as a major provider with a broad assortment, is holding its ground. PENNY, Netto Marken-Discount and NORMA are following suit with their own offer pages, with Netto additionally generating buzz through store transfers. Marktkauf holds its own as a full-line supermarket for customers who want a wider selection under one roof.
The industry is in a phase in which takeovers and price promotions are running simultaneously. Retailers that gain stores must quickly integrate them into their own offerings, while discounters are fighting for every shopping basket with low prices. For consumers, this means above all: competition for the weekly shop has rarely been this intense, and offers change quickly.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | E | Edeka | 94.6 | +1.9% |
| 2 | R | Rewe | 92.3 | -2.9% |
| 3 | A | Aldi Süd | 89.8 | +21.7% |
| 4 | A | Aldi | 89.4 | -5.8% |
| 5 | L | Lidl | 87.1 | +0.5% |
| 6 | K | Kaufland | 84.7 | +2.7% |
| 7 | N | Netto Marken-Discount | 82.5 | +9.1% |
| 8 | P | Penny | 79.6 | +0.9% |
| 9 | A | Aldi Nord | 76.9 | +0.7% |
| 10 | N | Norma | 73.8 | +2.8% |