Decathlon dominated headlines in mid-October 2026 with new product and material developments and a major store launch in Oberhausen. In the same month, INTERSPORT extended its partnership with HYROX, emphasizing its expansion course in Germany.
On the brand side, adidas and PUMA stand out with current launches and retail news, while Nike, as a global sports brand, remains consistently present in the German equipment market. Erima focused on team sports in 2026 with several partnership announcements. In retail, SportScheck remains a well-known name, and 11teamsports maintains its relevance in football equipment through online and retail channels. Bergfreunde is positioned as a strong equipment company in the outdoor and sports market, and Tennis-Point, as a tennis equipment specialist, serves a smaller but loyal target group.
The German sporting goods market thus combines large store expansions and sports event partnerships with specialized niche providers. For athletes, the choice between full-range retailers, team equipment and specialty retailers is becoming more diverse, while the big chains continue to strengthen their position through experience stores and collaborations.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | D | Decathlon | 93.4 | -4.6% |
| 2 | A | adidas | 90.6 | -2.8% |
| 3 | P | PUMA | 88.3 | -2.8% |
| 4 | E | Erima | 86.5 | +0% |
| 5 | N | Nike | 85.9 | -3.2% |
| 6 | S | SportScheck | 84.3 | +0% |
| 7 | O | On | 83.8 | +0% |
| 8 | I | INTERSPORT | 81.6 | -14.6% |
| 9 | B | Bergfreunde | 80.2 | +0% |
| 10 | S | SPORT 2000 | 79.5 | +9.8% |