Beauty & Health

Kao's SOFINA iP unveiled a new anti-aging care line on October 1, instantly drawing attention from the cosmetics and health markets.

Announcements have been coming in one after another across the industry during the same period. 第一三共ヘルスケア increased its visibility in early October with several beauty and health announcements. On the academic front, IFSCC (International Federation of Societies of Cosmetic Chemists) drew attention, and after ロート製薬 demonstrated its technical capabilities with a research presentation, 日本メナード化粧品 also announced a new liposome manufacturing technology that has become a talking point. 再春館製薬所 launched its new brand DomoPlus, attracting interest in both the beauty and health fields. 阿部養庵堂薬品 presented its brand refresh in the context of healthy life expectancy. メニコン released an improved version of its 1DAY lens for astigmatism, and Korea-born Torriden created in-store buzz with a new lip essence launched on October 6. Pureal Lab+ released a new eye area care product with warming and vibration functions, while BRiOSS announced a new compact hair iron, tapping into demand for beauty devices.

In October, new product launches for anti-aging care and beauty devices are converging, from major companies to emerging brands, and the domestic cosmetics and healthcare market as a whole is experiencing a period of intense activity.