Home & Furniture

In the furniture and interior sector, Nitori has been rapidly announcing news about new stores and new formats, drawing demand across everyday living at once. Its new format rollouts are seen as more than just a store-opening spree; they are viewed as a move that strengthens its presence as a lifestyle proposal brand.

Muji, not wanting to be outdone, has been launching limited releases and large-scale projects one after another, drawing attention on par with Nitori in terms of lifestyle proposal power. Meanwhile, furniture-focused CAGUUU opened its first permanent direct-operated store in Kokubunji, and a name previously known only to a select few has rapidly expanded its recognition. Francfranc, which uses seasonality as a weapon, has released new Christmas decorations and drawn buzz with displays designed for social media. DCM has driven experiential store events, showing its presence from the angle of DIY and home improvement. Housing brand Dalton drew interior-minded shoppers with a new product launch, while IDÉE, linked to Ryohin Keikaku, has maintained its presence in the context of modern design. Actus continues to attract steady interest as a staple of premium interiors, and IKEA keeps capturing practical urban demand with its low prices and flat-pack assembly. Shimachu has stood out for in-store trends linked to the Nitori Group, drawing renewed attention in the context of suburban furniture demand.

Taken as a whole, the new formats of major players, the expansion of direct-operated stores by specialty brands, and seasonal demand are intertwining, pushing the furniture and interior market into a buzzing period with talk erupting from many directions.