Modular & Ready-Made Furniture

The biggest mover in the furniture industry this time was IKEA. Starting October 1, it rolled out more than 800 new products at once, and with a wide lineup spanning a broad range of price points, it dominated attention across the entire category. The picture that emerges is clear: specialty stores and high-profile brands are countering the large chain's move, each with their own strengths.

関家具 launched a new chair from its popular CRASH GATE line on October 9 and succeeded in generating buzz. CRASH GATE also charted on its own, as news of the new chair's release recently stirred purchase interest, making this a rare case of a single product being discussed in multiple contexts. For the design-savvy furniture crowd, arflex released its 2026-27 Collection and Ritzwell began sales of its "NEW COLLECTION 2026," marking a conspicuous rush of new overseas-designed furniture. arflex has also continued to unveil new collections for the home, keeping its visibility high. In showroom strategy, Poliform TOKYO combined a refreshed opening with the introduction of new pieces, making the in-store experience itself a topic of conversation. Tom Dixon, which held a preview of its AW26 new collection, also strongly appeals to audiences who value design. Meanwhile, CAGUUU paired its exhibition at a furniture trade show with an autumn thanksgiving event, showing presence in both e-commerce sales and the physical store experience. In terms of spatial proposals, Moodify released new colors of its motorized honeycomb shades, drawing attention to the functionality of interiors.

Looking at the big picture, the autumn furniture market is buzzing, with large chains rolling out major new products and design-focused brands announcing new collections at the same time. Approaches have ranged from single-chair buzz to spatial proposals built around new color launches, and over this one week, consumer choice expanded significantly in both price range and design.