Hair Care & Shampoo Brands

This week, the strongest move in Japan's hair care market comes from リアップ. With the launch of a new scalp shampoo, this long-established favorite is back in the spotlight and is leading the conversation in the scalp care market. Equally noteworthy is いち髪, which has successfully driven strong seasonal demand with its limited-edition autumn shampoo.

Following these two major brands is h&s for men, which targets the men's market; the launch of its premium line has drawn attention to scalp care for men. Among beauty-savvy consumers, O by F's new hair milk is resonating, while Linon is growing its awareness through expanded distribution at major drugstores. John Masters Organics has created buzz with its fragrance-driven hair and body lineup, and Froffy, a new brand launched in October, has earned strong attention despite just starting out. Additionally, sunal's scalp serum, released first, has won support from beauty enthusiasts; Mama & Kids has drawn interest from sensitive-skin consumers with a reformulation and refill product launch; and OCEAN TRICO is reinforcing its men's beauty positioning with a new hair care line.

Taken as a whole, the market is moving along several axes at once: new product launches from established brands, and men's, seasonal, and emerging brands. Scalp care and beauty-conscious products are positioned at the center of the market.