Education

DMM English launched a large-scale October campaign aimed at reactivating its users, making it the most talked-about move in the English learning market.

Competitor ネイティブキャンプ英会話 also unveiled an autumn special campaign, focusing on acquiring new members. On the learning platform カフェトーク, Hapa英会話 started selling autumn-term courses, drawing learners' attention. In face-to-face education, 栄光の個別ビザビ opened a new course for private junior and senior high school students, generating buzz. In the reading materials segment, U.S.-based reading learning service Raz-Plus began official retail sales for individuals in Japan, with domestic partner SmartEd drawing attention as its sales channel. In early childhood and children's education, ミライ式 aired its first TV commercial, moving to expand brand awareness. タクトピア launched a nationwide tour project backed by 英検協会, signaling its ambition for regional expansion. In publishing, 講談社 released a new learning drill book, boosting the overall visibility of the education category.

From online English campaign battles to the domestic rollout of new materials and the launch of new in-person courses, the education market has seen a simultaneous push to capture autumn new-semester demand.