Beauty & Health

Rhode captured the week's attention in Mexico by launching two new skincare products, according to Vogue. Its arrival sets the tone for a category in which skincare increasingly outweighs makeup.

Carolina Herrera answers with a new eyeshadow palette that reinforces its weight in luxury beauty, while Sephora maintains its local focus thanks to the chain's expansion and a new leadership phase in the country. L'Oréal remains the central reference in the market, and Avon has returned to the conversation with a reinvention aimed at reconnecting with Mexican consumers. Xinú, despite being a niche perfumery, drew attention with its expansion to Tokyo, an uncommon move for a local brand. In the dermatological space, The Ordinary and La Roche-Posay continue to set the pace for routines and treatments, and Vichy maintains a presence in the dermocosmetics narrative.

CeraVe rounds out the picture with a practical message that is gaining ground among those seeking everyday care products. Overall, the category moves between the prestige of luxury houses, the strength of distribution chains, and the growth of accessible dermocosmetics, a balance that defines beauty consumption in Mexico.