Fashion

& Other Stories opened its first store in Mexico and, with that move, quickly became one of the most talked-about brands of the moment. Mexico Fashion Week 2026 gave the rest of the calendar the perfect stage to take center stage, with Carla Fernández opening the week and becoming one of the most closely watched labels. On the runway, adidas stood out with eye-catching collaborations, while Pineda Covalin maintained its visibility as one of the most recognized houses at the event. H&M arrived with its fall 2026 collections and a strong presence in fashion media. Thoro 650 drew critics' attention with a show that placed it among the most talked-about emerging labels, and Harris and Frank, Raquel Orozco and Francisco Cancino rounded out a very diverse calendar. Willy Chavarria stayed in the conversation thanks to his collaboration with UGG and his perspective on contemporary Latin fashion.

The week made it clear that Mexican fashion coexists with international brands seeking their own place in the country, from opening physical stores to runway collaborations. Local and emerging labels, along with global chains, are redefining who sets the year's conversation in the sector.