Fashion

Mango wrote today's most striking story in the fashion agenda; with new store openings in Istanbul, the brand raised its store count in Türkiye to 80 and became the most visible name in the sector.

Trendyolmilla drew attention by introducing its new season collections and capsule products for the back-to-school period, while DeFacto made headlines with both its new collection and its social responsibility initiatives. LC Waikiki maintained its strong position in ready-to-wear, while Koton kept its place as one of Türkiye's best-known ready-to-wear brands. Mavi stood out with its strong brand image centered on denim, and Vakko stayed in the spotlight through its association with luxury fashion and event organization. Penti maintained its recognition in the intimate apparel segment, Boyner kept its broad reach with its multi-brand retail structure, and Zara continued to be the most visible name among international fast fashion brands.

Overall, the picture shows that the autumn season has energized both domestic and international fashion brands through store openings, new collections and social responsibility moves.