Women's, Men's & Kids' Apparel

Among ready-to-wear news of the day, the standout move came from LC Waikiki. Through its corporate page, the brand introduced new pajama and father-and-child collections that set the season's agenda.

Mavi was also busy. With a new underwear line and collection pages highlighting its Mavi x Marché collaboration, the brand built an active seasonal narrative.

Global brands also maintained their visibility in the Turkish market. ZARA remained the most followed international brand in ready-to-wear searches, while H&M drew strong interest with its current season products and discount campaigns. Among domestic brands, Koton was frequently mentioned for its season-transition campaigns, and DeFacto found its place in online searches with its family-focused everyday clothing collections. In men's wear, Kiğılı maintained its store and collection visibility, while Colin's stood out with its denim products and Bershka with its seasonal products for the young consumer segment. Among those looking for street style, Pull&Bear also continued to be searched for in the everyday clothing category.

Overall, the landscape points to a ready-to-wear market where domestic giants set the agenda with new collection launches, while global brands join this competition with seasonal campaigns.