Sportswear & Sneaker Brands

In the peak of the athletic shoe market, Nike remained the day's strongest name with its intense visibility in Decathlon catalogs and in the running segment; the brand's prominence on both retail shelves and in everyday sports searches stood out.

Right behind this leadership, Adidas maintained its pursuit with high visibility in the running and everyday apparel segments, while PUMA regularly stood out both in retail stock and in seasonal jersey news. New Balance kept its place in the rankings with its appeal in running and lifestyle sneakers, while ASICS drew strong demand from performance-focused runners. SKECHERS, the symbol of the pursuit of comfort, stood out with its product variety in catalogs, while Reebok, the representative of the classic training segment, kept its place on the agenda. Rising performance brand Hoka continued to draw attention in running catalogs, while Salomon came to the fore in the outdoor and trail segment with demand for technical sneakers. Decathlon, meanwhile, succeeded in keeping its retail focus strong thanks to the variety of brands within its own structure.

Today's picture once again showed that Turkey's sportswear and sneaker market is shaped both by the competition of global giant brands and by the broad product ranges of retail chains.