Fast Food Chains

The most striking development in the fast food sector over the past 24 hours took place at the McDonald's Üsküdar branch. After calls for a boycott, local authorities sealed the branch, pushing the brand to the top of the agenda.

Rival chains also stood out with their own agendas. Burger King gained strong visibility through its weight under the TAB Gıda umbrella and its share of Turkey's growing dining-out market. Popeyes was much talked about, both negatively and positively, due to its official statement on the worm-in-chicken claim and the new menu items it announced in the same period. KFC and Subway remained among the chains constantly monitored on price comparison platforms, while Arby's and Sbarro were brands mentioned within TAB Gıda's broad restaurant portfolio. Among local players, Tavuk Dünyası stayed on the list with its active position in the price index, and Usta Dönerci and Usta Pideci with the growth story of TAB Gıda's döner and pide segment.

Looking at the overall picture, the fast food sector is simultaneously experiencing an inspection crisis that has shaken McDonald's and price and menu competition among chains. The large presence of brands under the TAB Gıda umbrella is also bringing debates about monopolization in the sector.