Grocery

Today's most notable story on grocery shelves came from Barilla: the renewed logo and packaging of the Filiz brand created strong visibility in communications aimed at consumer tables. Right after, Hisense officially launched its Turkey operations with television and air conditioner products, bringing the shelf impact of a non-fast-moving consumer brand onto the agenda.

Under the pladis umbrella, Ülker Go Ahead emphasized its contribution to balanced eating with its product portfolio in the healthy snacking line; Züber, meanwhile, brought a fresh breath to consumer campaigns with its limited-edition mango-grapefruit beverage. Golda Gıda drew investor interest in the food sector with its gong ceremony at Borsa İstanbul and its IPO process. Lezita strengthened its export channels by presenting its products at Gulfood 2026, while Sunar Yatırım introduced its new products to professional kitchens at Foodist 2026. Besler announced that it reached 19.6 billion lira in revenue in the first half of 2026, continuing its growth story; ŞMS Kopuz consolidated its position in the food market with its new oil portfolio, and Heinz was talked about again in the ketchup category with its global campaign.

In conclusion, the agenda paints a picture in which the renewal moves of established food brands and the fair and IPO debuts of newcomers intertwine, with competition heating up on both the shelf and investment fronts.