Packaged Food & Snacks

In the snacks category, Ülker is clearly today's winner: by launching a new TV ad for its chocolate-coated products, the brand alone dominated the entire category agenda. Eti maintained its position as Ülker's closest follower, frequently appearing in current catalogs and in biscuit-chocolate products. McVitie's, under Ülker's umbrella, also showed with its new campaigns and product launches that it is one of the strong links in the portfolio. In chips, activity started with Lay's; while the brand kept its visibility in market catalogs, Doritos and Cheetos strengthened their shelf presence with similar campaigns, and Ruffles took its share from the campaign traffic in the chips category. In confectionery, Falım sustained its brand recall, while Kinder bar and its chocolate-coated products became visible in current listings. Nestlé, closing the list, maintained its retail visibility in the chocolate and wafer segment and kept its place on the agenda.

In the big picture, the chocolate and chips categories show parallel competition; the heavy presence of major brands in current catalogs is shaping consumer attention.

In conclusion, in today's snacks market Ülker's advertising and product move stands out, while the monitoring of Eti and McVitie's and the catalog competition among the chips giants painted a lively picture across the whole category.