Gym & Fitness Membership Chains

In corporate fitness access, MultiSport crossed the 100,000-user threshold and made the day's most striking development. The company's announcement of this figure laid bare how widespread the corporate gym subscription model has become in Turkey.

Even though it was overshadowed by this move, the sector's established players did not let the day pass quietly either. MACFit, as one of the country's best-known gym chains, kept its name in indirect news coverage, while Sports International maintained its long-standing position in fitness and wellness. Plus Fitness and MAC were counted among the brands that come to mind when searching for a gym, while MACOne, which stands out with its premium-segment image, and the globally recognized Jatomi Fitness and Anytime Fitness kept competition among chain brands alive. Gym Club, representing the type of neighborhood gym often encountered locally, also kept its place on the list. On the other hand, Corendon Tennis Club Kemer, with its facility-focused identity, gained brief visibility from slightly outside the fitness ecosystem.

Today's picture showed that Turkey's gym market is being shaped by both large corporate subscription models and established chain brands, and that competition continues on many fronts rather than being confined to a single one.