In the hair care category, the most eye-catching name of the day was Bioxcin. The brand took the top spot by standing out with its anti-hair-loss product line in both ELLE's and Onedio's new-season shampoo roundups. Right behind it, Bioblas reinforced its visibility with Onedio's current shampoo review and growing activity on hair care shelves at Trendyol. Urban Care, which attracts strong interest on Trendyol with its anti-hair-loss product sets, strengthened its place in the category, while Kérastase returned to the spotlight as the premium segment representative in the 2026 shampoo list. Vichy Dercos and Ducray, two brands offering solutions for dandruff and sensitive scalp, were repeatedly mentioned in current hair care guides. With its emphasis on natural ingredients, Otacı, and on the value-for-money side, Restorex found its place in recommendations. Elidor held a position in the hair care cream segment, while Pantene achieved strong visibility in Trendyol's shopping sets. Looking at the overall picture, the category shows a balance in which local brands with standout anti-hair-loss formulas coexist with premium and natural-ingredient products that are both in demand.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | K | Kérastase | 94.7 | +15.3% |
| 2 | L | L'Oréal Paris | 91.8 | +0% |
| 3 | S | Schwarzkopf Professional | 89.6 | +12.4% |
| 4 | B | Bioxcin | 88.7 | -0.9% |
| 5 | G | ghd | 87.4 | +0% |
| 6 | B | Bioblas | 86.9 | -0.3% |
| 7 | C | Clear | 85.9 | +0% |
| 8 | H | Head & Shoulders | 84.8 | +0% |
| 9 | U | Urban Care | 84.4 | +0% |
| 10 | A | Arganmidas | 83.3 | +11.1% |
The main developments shaping today's ranking.
Dökülme Karşıtı Ürünler
Bioxcin ve Urban Care dökülme karşıtı setleriyle listelerde öne çıktı.
Şampuan Derlemeleri
Bioblas ve Kérastase güncel şampuan listelerinde görünürlük kazandı.
Hassas Saç Derisi Çözümleri
Vichy Dercos ve Ducray kepek odaklı içeriklerde yer aldı.
Trendyol Görünürlüğü
Elidor ve Pantene alışveriş listelerinde yüksek ilgi gördü.