Luxury Watch Brands

Rolex is the most talked-about name in the luxury watch world today, as reports circulating on October 9–10 about the pre-owned market pushed the brand far ahead of the rest. Cartier followed closely behind, driven by its strong presence in ongoing collection discussions.

The rest of the agenda covers both new-generation marketing moves and long-established events. Richard Mille drew attention with the brand ambassador it announced in Türkiye, while Tudor signaled an upward trend in pre-owned and premium watch coverage. Omega was frequently mentioned in collection debates and activity in the pre-owned market, and Bvlgari gained current visibility at the intersection of luxury watches and jewelry. The İstanbul Watch Festival dominated the remainder of the list: Alpina, Baume & Mercier, Bremont and Junghans caught the attention of watch enthusiasts in Türkiye through their participation in the festival.

In conclusion, today's luxury watch agenda presents a picture where the rise of the pre-owned market and the visibility generated by the festival held in Istanbul come together. News on established brands' collections, combined with the presence of young and boutique watchmakers on the festival stage, has brought a lively momentum to the sector.