Costco Travel remains one of the most recognizable names in American package booking, and its membership-driven model keeps it at the top of many travelers' minds. AAA Travel is keeping pace, with Travel Weekly's current power-list coverage reinforcing its prominence among U.S. leisure buyers.
The two brands approach the same customer from different angles. Costco Travel builds its appeal around membership value, while AAA Travel draws on the long-standing trust its name carries among domestic leisure travelers. That contrast is becoming clearer as trade coverage of the sector asks which of the two is better placed to win over both the price-conscious and the loyalty-minded trip planner.
For U.S. travelers, the week's story is less about a sudden shake-up than about two established brands reinforcing their hold on the market. The category still leaves room for the next wave of agencies to make a mark, but for now the spotlight stays on the incumbents.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | A | American Express Travel | 93.4 | +0% |
| 2 | A | ALG Vacations | 91.6 | +0% |
| 3 | P | Priceline | 90.1 | +0% |
| 4 | T | TravelSavers | 89.8 | +0% |
| 5 | A | Amex GBT | 87.9 | +0% |
| 6 | T | Travel Answers | 86.8 | +0% |
| 7 | C | Costco Travel | 86.7 | +0% |
| 8 | V | Virtuoso | 86.1 | +0% |
| 9 | A | AAA Travel | 84.3 | +0% |
| 10 | A | ALTOUR | 84.2 | +0% |