Non-Alcoholic Beverages

Coca-Cola became the most talked-about beverage brand of the last 24 hours thanks to news about Fuze Tea at McDonald’s France, and this buzz placed the category at its center. Fuze Tea emerging as a new nationwide reference within the same chain reinforced the complementary visibility of the two brands. On the telecom front, Orange drew attention from outside the category with its 2G shutdown and network news, managing to capture a share of consumer interest.

In the beer and sparkling beverage space, Heineken was talked about in industry circles for its investment in Mons-en-Barœul and its new beer launch. Nivers, meanwhile, caught the attention of the gastronomy world with the new sparkling beverage it announced on October 12. In water and carbonated drinks, Perrier strongly maintained its position in sparkling beverages and mineral water. Evian featured in water and beverage selections with its current consumer visibility, while Cristaline reminded the market of its position in the water category at French retail. On the Horeca side, Monin made its name known through bar recipes, while Rhum Charrette returned to the spotlight in the aromatic spirits category with a new product launch.

This picture shows that in the French beverage market, large global brands and local and premium startups are visible at the same time. Media attention has mainly focused on launches and chain agreements. In the coming period, how new products on retail shelves and bar menus turn this visibility into sales will be the most concrete topic to follow in the category.