SIAL 2026 crowned Brets, which won the Innovation Grand Prix with its crêpe chips, an award that highlights the creativity of French snacking. The Paris show gave major biscuit brands the chance to showcase their flagship products, led by Oreo and LU Prince, which were highly visible in the areas dedicated to biscuits. This buzz around biscuits reflects the central place this segment holds in consumer habits.
Other standout names at the show confirm this trend. Ritz Bits, Chips Ahoy! and Lotus Biscoff drew attention, with the latter two combining biscuits and spreads in the same spirit of indulgence. On the savory side, Pringles and Lays filled catalogues and snack brand listings, while TUC reminded everyone of the strength of crackers. Finally, Gullón highlighted both its biscuits and its snacking assortments.
Ultimately, SIAL 2026 paints a market where sweet and savory innovation advance side by side, and where winner Brets embodies the trend of reinventing classics with new textures and flavors. Established brands will now have to prove they can keep up with this pace.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | H | HARIBO | 96.6 | +0% |
| 2 | K | Kinder | 94.7 | +17.9% |
| 3 | B | Brets | 93.4 | -0.6% |
| 4 | U | U | 93.2 | +0% |
| 5 | M | M&M'S | 91.9 | +0% |
| 6 | O | Oreo | 91 | +0% |
| 7 | H | Hyper U | 90.7 | +0% |
| 8 | P | Pringles | 89.5 | +17.8% |
| 9 | C | CarrefourSA | 88.1 | +0% |
| 10 | L | Lu Prince | 88 | +0% |