Automotive

In the auto industry, Toyota Motor took the lead in recent visibility after announcing a wheelchair field demonstration on October 10.

Nissan revived its test drive campaign starting October 1, successfully keeping the conversation going. Honda announced an improved version of its driving assist device for the Honda FIT on October 8, showcasing its presence in both safety and convenience. Daihatsu announced its participation in Japan Mobility Show Bizweek 2026, strengthening its presence in the next-generation mobility sector. Suzuki maintains its profile through continued coverage tied to the Society of Automotive Engineers of Japan, keeping attention on it as a domestic brand. Mazda has entered the domestic car comparison conversation through recent mobility-related news. Mitsubishi Motors has drawn renewed attention as a candidate for a new model in the context of the JAPAN CAR AWARDS. Lexus has shown strength in the luxury segment with reports of model updates in the Japanese market, while SUBARU has maintained its established position as a benchmark in domestic car rankings. In the commercial vehicle sector, Isuzu Motors earned consistent exposure through closely related mobility stories.

While major automakers have carried out concrete steps such as new product announcements, campaigns, and trade show appearances, the domestic auto market is shaping up as one in which practical moves by each company stand out ahead of the autumn milestone.