Rakuten Ichiba's “Janru Matsuri” (Genre Festival), held from October 4 to 9 as a large-scale campaign aimed at multi-shop shopping, dominated this week's deal information site category.
au PAY Market ran “Santaro Day” and “Shopping Rally” simultaneously and, with its strong discount appeal, emerged as a rival chasing Rakuten Ichiba. Amazon announced its Prime Gratitude Festival and played a role in boosting recent sale buzz. The 7-Eleven app concentrated its 7 Mile exchange and daily lottery campaigns in October, drawing interest from everyday users. In the highway bus category, WILLER TRAVEL captured travel demand with a major sale starting October 7, while in e-books, DMM Books strongly stimulated discount demand with an autumn sale offering up to 70% in points back. In travel, Furunavi Travel Booking launched the second round of its autumn coupons, offering up to ¥20,000 off, and Travelko published its autumn domestic travel destination ranking, attracting shoppers who compare and book. Expedia continued its autumn travel sale, highlighting hotel discounts, and Lawson Store 100 responded to everyday discount needs with its October community support campaign.
Alongside the promotional battles among major malls, sales in individual categories such as travel, books, and convenience stores ran in parallel, giving this week's deals a breadth that covered consumers' daily lives as a whole.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | 楽 | 楽天市場 | 96.1 | +0% |
| 2 | A | au PAY マーケット | 92.8 | -0.6% |
| 3 | Q | Qoo10 | 90.8 | +0% |
| 4 | A | Amazon | 90.6 | -4.2% |
| 5 | 楽 | 楽天リーベイツ | 88.7 | +0% |
| 6 | セ | セブン‐イレブンアプリ | 88.3 | +14.2% |
| 7 | 楽 | 楽天ぐるなび | 85.9 | +0% |
| 8 | W | WILLER TRAVEL | 85.7 | +0% |
| 9 | く | くふう トクバイ | 84.1 | +0% |
| 10 | 食 | 食べログ | 83.5 | +0% |