McDonald's Japan dominated the headlines at the end of September with its Tsukimi Burger collaboration campaign, becoming the leading name of the autumn season in the restaurant industry. The competition around seasonal menus is spreading to the moves of other chains as well.
Sukiya announced the re-release of its Tonjiru Miso Ramen on September 24, quickly raising its current profile. Starbucks Japan is driving the autumn buzz with its Pumpkin Spice Cappuccino and a tie-in with Pokémon. Marugame Seimen has been rolling out a new proposal, Pork Tsukejiru Udon, since early September, drawing sustained response. Yoshinoya reignited brand awareness with a new TV commercial and its Gyudon and Abura Soba set. Hama Sushi has maintained its 100-Yen Chutoro Fair since early September, attracting steady interest. FamilyMart extended its limited 20th anniversary Famichiki campaign into the food category as well, boosting conversation volume. Sugakiya is strongly drawing the interest of regional fans with its 80th anniversary collaboration and autumn campaign. Marugen Ramen increased its visibility with seasonal menus such as the Tappuri Mikan Mini Parfait. Sarabeth's announced its October limited menu and is beginning to attract attention in the context of autumn sweets.
The limited-menu competition centered on autumn ingredients such as Tsukimi, pumpkin and seasonal fruit is spreading widely, from major chains to regional brands.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | M | McDonald's Japan | 92.4 | +0% |
| 2 | S | Sukiya | 89.1 | +0% |
| 3 | S | Starbucks Japan | 86.7 | +0% |
| 4 | M | Marugame Seimen | 83.2 | +0% |
| 5 | Y | Yoshinoya | 80.3 | +0% |
| 6 | H | Hama Sushi | 77.6 | +0% |
| 7 | F | FamilyMart | 74.8 | +0% |
| 8 | S | Sugakiya | 71.9 | +0% |
| 9 | M | Marugen Ramen | 68.5 | +0% |
| 10 | S | Sarabeth's | 65.4 | +0% |
Discover the most talked-about brands in each subcategory.