出前館 launched its autumn measures on October 1, then on October 7 had to respond to a system outage, dominating the conversation for better and for worse. The situation, in which attention concentrates on a single company, is also raising interest in the industry as a whole.
Competitor Uber Eats Japan saw its pink ribbon (breast cancer awareness) support initiative spread across social media and news by October 8, successfully strengthening its brand image through social contribution activities. In the pizza sector, Pizza Hut promoted October 8–10 as "Hut Day" as a prime time to buy, while 銀のさら rolled out a Deli Point campaign timed to the October 10 three-day holiday weekend; however, the October 7 outage reports also contributed to the rise in search volume. KFC Delivery drew early attention by announcing a delivery-exclusive pack launching October 15, while McDonald's Delivery's revised delivery conditions and order acceptance hours were being discussed in comparison articles. Domino's Pizza kept its autumn delivery campaign in the spotlight, and Pizza-La boosted its profile as a delivery brand through its October push to recruit delivery drivers. Bento chain ほっともっと joined the delivery demand conversation with new autumn menu items and a revamped online ordering path, and くら寿司 strengthened its presence in the delivery space with a new October 8 initiative and the publication of its campaign list.
On a single day that combined the negative story of outage response with the positive story of campaign competition, it became clear that companies are engaged in an increasingly fierce race to stimulate delivery demand ahead of the autumn travel season.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | 出 | 出前館 | 91.1 | -0.7% |
| 2 | U | Uber Eats Japan | 89.4 | +0% |
| 3 | U | Uber Eats | 89 | -0.4% |
| 4 | ピ | ピザハット | 86.8 | +0% |
| 5 | R | Rocket Now | 86.7 | +0.7% |
| 6 | 銀 | 銀のさら | 84.1 | +0% |
| 7 | W | Wolt | 83.9 | +7.7% |
| 8 | K | KFCデリバリー | 81.5 | -1.3% |
| 9 | M | menu | 80.7 | +0% |
| 10 | マ | マックデリバリー | 79.9 | +0% |