Grocery

Calbee made the most striking move in the market products sector. Its new product, launched on October 12, quickly became a hot topic, once again highlighting its strength in the snack category.

Major food companies also maintain a firm presence. Meiji consistently ranks near the top of the New Product Grand Prix and various food rankings, demonstrating steady visibility. Lotte also appears regularly in food new product rankings, retaining its position as an established confectionery brand. Asahi, a regular in beverage and food rankings, has shown strength during the autumn-winter new product season as well. Kikkoman maintains high recognition as a staple in the seasonings and food category, while Suntory, a key player in beverages and food, has been firmly linked to seasonal product buzz. Kirin, a major company consistently recognized in food industry rankings, is demonstrating its appeal in the beverage sector. Nissin Foods, a leading instant noodle maker, is easily incorporated into seasonal campaigns and has maintained its position as a company to watch. Ajinomoto, a regular among the top food rankings, showed broad exposure from seasonings to frozen foods, while Yamazaki Baking also made the list as a regular maintaining steady recognition within food rankings.

Overall, the picture that emerges is one of major food and beverage makers simultaneously dominating the top of the rankings against the backdrop of the autumn new product season. Major brands stand out across a wide range of categories, from snacks to seasonings and beverages, and the product lineup surrounding consumers' dining tables is gaining even more momentum at the turning of the seasons.