Packaged Food & Snacks

In the snacks and sweets category, the 楽天マジ得フェスティバル event for Rakuten Card members has generated the strongest purchase motivation, running alongside a new TV commercial. A key feature of this campaign is that the credit card initiative leads directly into everyday consumer purchasing.

In beverages, やかんの濃麦茶, which supports Coke ON, is driving purchases as both a drink and a snack through a stamp-based campaign running until September 27. In household goods, TOPVALU has cut prices on 145 items starting September 2, gaining strong visibility during everyday shopping trips. In the autumn flavors campaign, Kiri, Boursin and Belle Cube were all selected for Belle Japon's planning, boosting interest in cheese-based snacks. On the dining side, CoCo Ichibanya was included in Kurashiru's "レシチャレ" partnership, establishing a presence in receipt-driven consumer behavior. In the telecom-linked ecosystem, au PAY マーケット's 三太郎の日 event supported shopping demand for food and household essentials. Across the autumn promotions as a whole, new rice and seasonal flavors were repeatedly highlighted as a shared theme, strongly stimulating purchase intent.

Overall, card-linked purchase incentives, autumn food promotions centered on seasonal flavors, and everyday price cuts are progressing simultaneously, revealing a multifaceted competition around snack consumption.