Sony Life revised its whole life insurance and resumed sales of single-premium products, drawing wide attention across the insurance industry. The return of single-premium products, which had long been suspended, is seen as a move reflecting growing interest in asset building.
In the area of iDeCo, Sumitomo Mitsui Trust Bank continues its enrollment and transfer campaign, while SBI Securities has launched a program timed to "Investment Day," strengthening its outreach to asset-building customers ahead of an upcoming system revision. In protection, 都道府県民共済 and 全国生活協同組合連合会 both launched new death benefit riders on October 1, aiming to capture demand for coverage reviews. Targeting younger customers, みどり生命 released a new whole life protection product, supporting insurance choices suited to each stage of life. On the non-life side, ソニー損保 launched a long-term auto insurance contract and unveiled a new TV commercial, while エイチ・エス損保 is tapping into demand for overseas travel insurance with a campaign aligned with the autumn travel season. SBIいきいき少短 is reaching customers in the comparison stage through a giveaway for document requests and web applicants, and 明治安田生命 raised its corporate visibility when its chief AI officer appeared at a management event.
Life and non-life insurance, cooperatives, and defined contribution pensions all moved on the same day, and a concentration of initiatives drew consumer attention along two axes: coverage reviews and asset building. Institutional changes and seasonal factors coincided, and the turnover of insurance products is becoming more active.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | ソ | ソニー生命 | 95.8 | +0% |
| 2 | 三 | 三井住友信託銀行 iDeCo | 92.6 | +0% |
| 3 | ラ | ライフネット生命 | 92.4 | +33.7% |
| 4 | 楽 | 楽天生命 | 91.3 | +0% |
| 5 | S | SBI証券 iDeCo | 89.4 | +0% |
| 6 | 明 | 明治安田生命 | 88.6 | +16.4% |
| 7 | S | SOMPOひまわり生命 | 87.8 | +0% |
| 8 | 都 | 都道府県民共済 | 86.7 | -8.4% |
| 9 | 第 | 第一生命 | 85.9 | +0% |
| 10 | 第 | 第一アイペット損害保険 | 84.2 | +0% |