povo2.0 marked its fifth anniversary, and with commemorative measures and campaigns overlapping in October, it became the brand with the strongest exposure this week across social media and sign-up touchpoints.
Rakuten Mobile announced that its contracted lines have surpassed 11 million, and combined with its simultaneous commemorative X campaign, it created a two-fold buzz. SoftBank is running promotions to celebrate the Fukuoka SoftBank Hawks' championship, extending its visibility beyond mobile contracts to include electricity and PayPay. LINEMO, riding the same Hawks championship wave, boosted short-term buzz with its post-linked campaign. NTT Docomo began offering original card designs on October 6 to support the reconstruction of Kumamoto, drawing attention on both the telecom and finance fronts. Within the KDDI group, au launched a large-scale au PAY Market initiative alongside a related bank campaign, while the low-cost SIM brand X MOBILE entered the comparison-site conversation with a price revision campaign that started October 1. Y!mobile was incorporated as a store-referral touchpoint in SoftBank Group's championship-related initiatives, growing related traffic. UQ mobile maintained its presence among KDDI brands by being referenced within povo and au Jibun Bank's October initiatives, while au Jibun Bank itself continues a new account campaign with perks linked to au and UQ mobile.
With three themes running at the same time—anniversary measures, campaigns riding on a sports championship, and regional reconstruction support—this week's campaign landscape spread across all four major carriers.
Today's Ranking
| # | Name | Score | 24h | |
|---|---|---|---|---|
| 1 | P | povo2.0 | 96.7 | +0% |
| 2 | N | NTTドコモ | 95.7 | +10.8% |
| 3 | ソ | ソフトバンク | 92.6 | +1.2% |
| 4 | A | ahamo | 91.7 | +0% |
| 5 | P | povo | 89.9 | +0.7% |
| 6 | Y | Y!mobile | 86.1 | +0% |
| 7 | L | LINEMO | 83.4 | -6.2% |
| 8 | U | UQモバイル | 82.6 | +0% |
| 9 | 楽 | 楽天モバイル | 81.2 | -13.8% |
| 10 | A | au | 79 | -6.1% |