Online Travel Agencies (OTA)

In the travel agency sector, 日本旅行 introduced new bundled products with JR and made the strongest move in domestic travel sales operations.

JTB continued to release a series of partnership news on inbound and cross-border tourism, earning the largest visibility in the industry. HIS signaled its response to social issues through its sponsorship of ツーリストシップ, while 楽天トラベル kept offering travel distribution stories and remained a central player in inbound inventory distribution. 近畿日本ツーリスト appeared in travel routes tied to regional transport and pilgrimage, and クラブツーリズム maintained its presence as a major domestic player in the context of sales channel comparisons. 楽天グループ highlighted its role as a foundation of travel inventory distribution through news about Rakuten Travel Xchange.

日本観光振興協会 raised its visibility with a comparative document showing industry consolidation, while 南海国際旅行 demonstrated a niche but demand-driven presence through sales routes for pilgrimage and regional tourism. Japan Wonder Travel began selling experiential tours for inbound visitors, strengthening the on-the-ground feel of inbound travel. Looking at the whole picture, a structure emerges in which the strengthened partnerships of major players and the uncovering of real demand by specialized players proceed in parallel.